SLH Partners with MRS Group of Hotels for India Debut

SMALL LUXURY HOTELS of the World, the London-based independent hotel chain, recently entered the Indian market through a partnership with The MRS Group of Hotels, which owns and operates luxury boutique hotels in the country. SLH will incorporate MRS’ hospitality offerings into its global distribution and marketing network.

The partnership will see MRS Group’s brands (Suryagarh Jaisalmer, Narendra Bhawan Bikaner and Mary Budden Estate Binsar) integrated into SLH’s collection, which will soon be available across SLH channels, the companies said in a joint statement.

“We are incredibly proud to be the first independent hotel chain in India to partner with SLH, a brand synonymous with luxury and exceptional hospitality,” said Karan Singh Vaid, President, The MRS Group of Hotels. “This alliance not only underscores our commitment to reimagining hospitality in India, but also reinforces our mission to provide travelers with thoughtfully crafted experiences rooted in our rich heritage and distinctive service. We are excited to begin this journey with SLH, with the aim of expanding our global footprint and enriching our guests’ travel adventures.”

Currently, SLH operates more than 560 boutique hotels in 90 countries, including North and South America.

“We are delighted to re-establish the SLH brand in India with a premier brand partner like The MRS Group of Hotels,” said Mark Wong, SLH’s senior vice president, Asia Pacific. “Their brand philosophy aligns perfectly with our conscious journey towards sustainability and conservation. We look forward to sharing their bespoke experiences through our storytelling channels and global distribution networks.”

The MRS Group of Hotels also benefits from SLH’s partnership with Hilton Worldwide Holdings, the statement said. Hilton Honors members can earn and redeem points for SLH stays and enjoy exclusive benefits.

Hilton India was recently named “India’s No. 1 Company to Work For” for the second year in a row by Great Place to Work, following a survey of over 5 million employees from 1,750 organizations in India.